Preparation and perspective is key

In the process of preparing for a new website, clients often find themselves reviewing their entire business plan (and if you don't have one, we need to talk!). There’s some serious work involved in preparation for both and I can guide you through that process. What are your goals for both? What makes you, your company or product unique? Have you identified your target audience? Do you have a plan for follow-up with potential customers? Do you have a budget? All important questions to answer when preparing for a new website but ALSO just as important as part of your overall business plan and goals.

My particular gift is an ability to see the big picture of your business but also to reveal the smaller, more detailed actions necessary to increase profits, create additional revenue streams, and make your marketing more effective. 


Whether you’re starting a new company or growing an existing business, hiring a consultant can be a cost-effective way to bridge a gap in knowledge and skills within your company, or as a way to bring a fresh, objective, and professional perspective to your business. A consultant can also help with marketing and sales development, business expansion and improvements, and even execution of a client's ideas and recommendations. It can include, but is not limited to:

  • Strengths, Weaknesses, Opportunities, Threats analysis (SWOT)
  • Business performance evaluation
  • Target market and customer reach
  • Revenue assessment and budget planning
  • Entrepreneurial and start-up coaching

Three most common reasons to turn to a consultant for help


You may have goals that you can’t achieve internally, either because there is a skills gap or because it’s simply not within your business’s core competency. Hiring a good consultant can save time and money by bringing invaluable creativity to the table and ultimately achieving a better result.

Your business may be showing ‘symptoms’ such as a decrease in sales, or cash-flow issues. Or, after several years afloat, things are just so-so and it needs a revamp or an injection of energy. In either case, an outside set of eyes and ears can be invaluable in determining the root of the problem.

In some cases, your business may have grown very quickly and you’re just overwhelmed with tasks and need help prioritizing. A consultant project manager brings fresh perspective, by evaluating any or all areas of your business, and determining processes and procedures to increase productivity.

As with all business interactions, I prefer open and direct communication, particularly about fees. However, fees for consulting are difficult to state up front until I have a clearer understanding of your needs and time commitment.  A few clients have hired me by the hour but the majority are either per project for a few weeks or occasionally on a retainer for several months, depending on the need.